Pedro is a senior analytics and marketing leader with over 15 years of global experience in data analytics, AI, product marketing and P&L management, spanning across technology, telecom, and financial services. As the head of Axiata Analytics, Pedro leads advanced analytics and AI across the operational companies of Axiata Group, a telecom and digital conglomerate in 11 Asian countries, focusing on marketing analytics, digital growth hacking as well as new revenue streams.
Earlier roles include Axiata Head of Business Transformation and Engagement Manager at McKinsey, focusing on marketing and strategy. Pedro also worked for McGraw-Hill / Standard & Poor’s in New York and for Orange in Paris as well as in IT architecture in Veolia Water in Hong Kong and Shenzhen, and in Research & Development in France Telecom in Paris.
Pedro holds an MBA from the University of Chicago Booth School of Business and is a certified machine-learning professional with a tracked record of bridging the gap between business objectives and technology. A high-impact leader and enthusiast about coaching people, Pedro is a committed technology author and an international keynote speaker.