With over 20 years in international relations and business facilitation, general management, marketing and business development in various sectors, Benetello’s work experience ranges from providing consultancy in strategic business planning, marketing, international business development and start-ups, to online strategy and event planning.

Benetello started his career with the EU-Malaysia Chamber of Commerce and Industry (EUMCCI) in April 2016, when he joined the Board of the Chamber. He was later appointed the Chairman of the Board of Directors. The valuable contributions he made during his chairmanship prompted the Chamber to appoint him as EUMCCI’s first CEO to further leverage on his capability and expertise in operations.

Benetello holds a Masters Degree in Marketing from Lincoln University, UK, and a Master in Business Administration from SDA Bocconi School of Management, Bocconi University, Italy. Benetello is currently a PhD candidate at the University of Malaya’s Asia-Europe Institute, Malaysia, working on a research project on business sustainability.

Benetello’s vision is to make EUMCCI the go-to platform for members, other EU Bilateral Chambers, and the EU business community in Malaysia, where business-critical issues are aggregated into recommendations for relevant stakeholders, to make Malaysia a friendly business environment for EU companies and investors, to the benefit of all parties involved.